Private equity is shares issued by a private company and purchased by investors. A private equity deal is done because the issuer is still in the early stages of developing its business. Investing in a company at this stage is filled with risk but if the private company succeeds and goes public, the pay off could be several times over the initial investment. Funds for a private placement usually comes from wealthy individuals, investment firms, pension plans and endowment funds.

To generate returns from a private equity investment, you need to pick the right companies. These companies tend to have growing sales, a strong commitment to constantly improving operations and a competitive edge. These corporations have a better chance of surviving and prospering.

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